Skip to main content

CLASSIFICATION OF ADVERTISNG [E-Commerce]


Understanding the concept of E-Commerce


E-Commerce involves three inter related themes.

1) technology
2) business
3) Society

Technology includes internet, computer, modem, internet service provider, websites, web servers, networks, client person. 

Business- While technology provides infrastructure, business application provides potential prospects  of Return on Investment. The technology has provided new ways for organizing productions and doing transactions, the basic concept like knowledge of electronic markets, business models, industry of value market, consumer behavior in the E-market should be understood.

Society- The primary societal issues like intellectual property, individual privacy and the public policy should be understood.

    Celebrity Branding
  •   Celebrity advertising is the use of a public figure’s likeness for the purpose of selling a product or service.
  • Celebrity advertising can be accomplished through celebrity endorsements, whereby the celebrity consents for his or her likeness to be used in advertisements for a certain brand.
  • ·Celebrity advertising without the celebrity’s consent results in products that are referred to as “bootleg” merchandise or “knock-offs,” which feature the celebrity’s photo or likeness on a product.
  • Celebrity endorsements imply that the celebrity uses the product or service that he or she is endorsing, and prefers it above others of its kind.
  •  For Example:





Television Advertising

  • A Television Advertising or Television Commercial, often just Commercial, advert, ad, or ad-film (India) – is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.

  •   Is a generally considered the most effective mass-marketing advertising format as is reflected by the    high prices.
  •  T.V network charge for commercial airtime during popular events.
  • Basically  it appears in Breaks of Television Programmes.
     
  • For example:

















Labels:

Comments

Post a Comment

Popular posts from this blog

Advantages and Disadvantages of EIS Advantages of EIS Easy for upper-level executives to use, extensive computer experience is not required in operations Provides timely delivery of company summary information Information that is provided is better understood Filters data for management Improves to tracking information Offers efficiency to decision makers Disadvantages of EIS System dependent Limited functionality, by design Information overload for some managers Benefits hard to quantify High implementation costs System may become slow, large, and hard to manage Need good internal processes for data management May lead to less reliable and less secure data
1 comment
Read more

Inter-Organizational Value Chain

The value chain of   a company is part of over all value chain. The over all competitive advantage of an organization is not just dependent on the quality and efficiency of the company and quality of products but also upon the that of its suppliers and wholesalers and retailers it may use. The analysis of overall supply chain is called the value system. Different parts of the value chain 1.  Supplier     2.  Firm       3.   Channel 4 .   Buyer
Post a Comment
Read more

CONCEPTUAL VIEW OF MIS

The concept is a blend of principles, theories and practices of management, information and system giving rise to a single product called MANAGEMENT INFORMATION SYSTEM . The concept of management gives high regard to the individual and his ability to use the information. MIS gives information through data analysis. While analyzing the information, it relies on many academic disciplines like management science, OR, organization behavior, psychology, etc. The foundation of MIS is the principles of management and its practices. MIS uses the concept of management control in its design and relies heavily on the fact that the decision maker is a human being and is a human processor of information. A MIS can be evolved for a specific objective it is evolved after systematic planning and design. It calls for an analysis of business, management views and policies, organization culture and the management style. The MIS,therefore relies heavily on systems theory.The systems theory offers soluti
Post a Comment
Read more